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    Selected Work

    CUSTOMIETY

    Founder & Designer · 2021–2024

    I founded CUSTOMIETY, a fashion brand creating clothing specifically designed for people with dwarfism.

    I led the brand across concept development, positioning, product development, communications, PR, content and partnerships.

    The Metropolitan Museum of Art, New York

    Work from CUSTOMIETY was exhibited in Women Dressing Women at The Metropolitan Museum of Art in New York and is part of The Costume Institute's permanent collection.

    Selected Press

    CUSTOMIETY received international media coverage including:

    VOGUE · THE NEW YORK TIMES · FINANCIAL TIMES · HARPER'S BAZAAR · W MAGAZINE · WWD · i-D · VOGUE ITALIA · VOGUE JAPAN

    Contact:

    hello@jasminsoee.com

    Notes on Positioning & Communication

    Thoughts on brands, positioning, communication & editorial strategy.

    © 2026 JASMIN SOEE, Drevet af Shopify
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