Brand Positioning & Editorial Direction

Clarity around your positioning, story and communication.

A focused strategic session for founders, experts and creative profiles who want greater clarity around how they position and communicate their work.

Before we meet, I review your existing positioning and communication. Together, we identify what is already there — your experience, ideas, perspective and direction — and create a clearer foundation for how you present and communicate your work.

This is for you if...

...your work has evolved

Your work, expertise or business has changed, but the way you present and communicate it no longer fully reflects where you are today or where you are going.

...you have many ideas and need a clearer direction

You have experience, knowledge and ideas, but need help identifying what to prioritise, how the different parts fit together and what should shape your communication.

...your positioning or communication feels unclear

You know your work well, but it can be difficult to step outside of it and see what should be clearer, stronger or more focused.

What We Look At

01 Positioning

How are you currently positioned? Does it reflect your work, experience and direction — and is it clear to the people you want to reach?

02 Narrative & Messaging

What is the central story around your work? What should people understand about what you do, and how can that be communicated more clearly?

03 Audience

Who are you speaking to, and what is most important for them to understand about you and your work?

04 Ideas & Perspective

What ideas, knowledge, experiences and perspectives already exist within your work — and which deserve a stronger place in your communication?

05 Editorial Direction

Which themes, stories and areas of expertise should shape your content and communication going forward?

06 Structure

How can your positioning, narrative, ideas and content work together as a clearer and more consistent whole?

How It Works

01 A short briefing

Before our session, you answer a series of questions about your work, audience, direction and what you would like greater clarity around.

02 Preparation

I review your existing positioning and communication before we meet. Depending on what is relevant, this can include your website, LinkedIn, social platforms, newsletters and existing content.

This means I come into our session with an understanding of how you currently present your work and where I see opportunities for greater clarity or direction.

03 90-minute strategic session

We meet online or in Copenhagen and work through my observations alongside your own experience, ideas and ambitions.

The purpose is not to invent a different version of you. It is to identify, structure and strengthen what is already there.

04 Written strategic summary

After our session, you receive a written summary bringing together the key decisions, recommendations and next steps.

What You Leave With

– A clearer positioning and overall direction
– A stronger narrative around your work
– Greater clarity around your audience and messaging
– A clearer understanding of the ideas and perspectives that distinguish your work
– An editorial direction for your content and communication
– Clear priorities and next steps

Practical

Price: DKK 7,500 + VAT

Session: 90 minutes + preparation beforehand

Format: Online or in Copenhagen

Delivery: Strategic session + written strategic summary

Looking for a clearer direction?

Tell me a little about what you are working on and where you would like greater clarity, and we'll find a date.